12 - #AskSoraia (Episode 5 + Episode 6)
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Manage episode 179947487 series 1400593
In this episode:
- Why should the complications be progressive in a story?
- What role should your business/brand play in a story?
- Why is it important to have an ideal customer when developing a communication strategy?
- What are the basic characteristics that I should use to describe a customer persona?
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Read the transcription Episode12_Series 1 StorySD_#AskSoraia 5-6
Other series 1 episodes:
1 What is transmedia storytelling?
2 Your business goals
3 Why are stories important in business?
4 What are the elements of a story?
5 Why is conflict essential to every story?
6 Who are your ideal clients?
7 What is your customer experience?
8 What are your platforms?
9 Conclusion Transmedia Storytelling for Business
10 #AskSoraia: Episode 1 + Episode 2
11 #AskSoraia: Episode 3 + Episode 4
13 #AskSoraia: Episode 7 + Episode 8
Go to Series 2 Build your Business Stories
Go to Series 3 – Technology – The future is here
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