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5 Trends for Health Clubs in 2017
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This episode talks about the different health club trends for 2017 and how each trend can help or benefit health club owners and their customers. Episode Highlights Becoming aware of potential new trends and taking advantage of them can put your club in front of the wave. The use of video was highlighted in the Forbes article Business Trends for 2017 stating “54% of people consume entire videos online” Videos are great mediums to strengthen your sales and marketing. Videos enable you to engage customers and continue to deliver useful content that will help them. The second trend is automation particularly for retention and onboarding. Health club owners are starting to realize the importance of retention and onboarding thus automation comes in Automation can also paired with our 1st trend which is videos The third trend is segmentation where health clubs are able to co relate more with their customer by addressing them based on their need, segmentation helps identify this. The better your segmentation the more conversion you will have The fourth trend deals with personal trainers and how we can separate the good from the bad ones A rating system can help customers choose the right trainers The fifth trend is the emergence of technology based workouts, like wearable technology and gamification Gamification allows customers to interact with other customers from a different place. An online treadmill competition could be an example.
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