The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
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Task and Personal Motives to Selling with Susan Hall, Bob Parks and Tim Deuitch
MP3•Episode home
Manage episode 241003891 series 1456837
Content provided by Strategic Enhancement Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strategic Enhancement Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every salesperson has had an experience where they've met the customer's stated business objectives and yet they still didn't get the business. It's important to know that there are two components to every decision that a customer makes about doing business with you. One is, the task, the business or logical side of the decision. In other words, "How can you help us grow our business by X percent? We need to improve our profit by Y percent," but what they often miss is there's another side to their decision making, and that is the personal or emotional part of the sale. "You may be able to show me that you can meet my business objectives, but if my team isn't on board" or "This isn't going to help me get the promotion that I really want," you're not going to get that business. So today, what we'd like to talk about are what we call task and personal motives.
…
continue reading
36 episodes
MP3•Episode home
Manage episode 241003891 series 1456837
Content provided by Strategic Enhancement Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Strategic Enhancement Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every salesperson has had an experience where they've met the customer's stated business objectives and yet they still didn't get the business. It's important to know that there are two components to every decision that a customer makes about doing business with you. One is, the task, the business or logical side of the decision. In other words, "How can you help us grow our business by X percent? We need to improve our profit by Y percent," but what they often miss is there's another side to their decision making, and that is the personal or emotional part of the sale. "You may be able to show me that you can meet my business objectives, but if my team isn't on board" or "This isn't going to help me get the promotion that I really want," you're not going to get that business. So today, what we'd like to talk about are what we call task and personal motives.
…
continue reading
36 episodes
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