Ep. 41 - Media Planning & Advertising: The Strategy to Finding Balance - with Imani Greene

Strategic Momentum

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5+ y ago 43:55

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Media strategy, planning, and ad buying is a science that even the most seasoned marketers struggle with. What’s the best way to allocate the budget? What are the most effective channels? To break through, you have to understand the balance required to get to the desired outcome.

Imani Greene, Founder of Greene Consulting Group, has spent years finding and implementing this balance. She’s transitioned from high-ranking positions at big agencies in New York and D.C. to operating her own consultancy, where she takes a hands-on approach to managing advertising campaigns.

In this episode, she shares how this move has helped her to prioritize what’s important in her campaigns, her business, and her life – and how her start-small, test-and-learn mentality has propelled her and her clients’ businesses forward.

Learn more, and find the complete show notes, at flywheelassociates.com/podcast.

Resources:

Greene Group Website | Twitter
Imani on Linkedin | Instagram

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