Business Strategist vs. Business Coach: Key Differences and When to Hire Each

Strategy for Creatives: Business Minus the Bullshit

Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021.

In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help elevate your business. Whether you're starting out, pivoting, or looking to overcome specific challenges, understanding the distinct roles of a strategist and a coach is crucial.

Highlights:

• [00:08] - Introduction and overview of the episode's topic
• [00:46] - The surge in business coaches and the importance of understanding their role
• [02:04] - Key responsibilities of a business strategist vs. a business coach
• [04:28] - When to hire a business strategist: early stages, pivoting, or identifying opportunities
• [06:39] - Case study: Helping a client streamline services to avoid burnout
• [08:13] - When to hire a business coach: overcoming mental blocks and mindset challenges
• [11:05] - Differences in approach: Strategist as a planner vs. coach as a guide
• [12:35] - The importance of actionable steps and follow-through in business strategy
• [13:27] - Differences in session formats: One-on-one intensives vs. group programs
• [17:08] - Examples of different types of strategists and coaches
• [20:11] - Choosing the right support for your business needs
• [23:13] - Actionable step: Assessing your business needs

Actionable Tips:

1. Identify Your Needs: Assess whether you need a strategist for planning and actionable steps or a coach for mindset and productivity improvement.
2. Consider Timing: Hire a strategist when starting, pivoting, or facing specific challenges. Hire a coach to overcome mental blocks or improve business management.
3. Understand the Approach: Know that strategists provide detailed plans and steps, while coaches offer guidance and support through mindset and behavior changes.
4. Use Both: Combining a strategist and a coach can provide comprehensive support, addressing both practical and psychological aspects of your business growth.

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