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How to Develop a Content Strategy
Manage episode 334162654 series 2981595
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Creating content is more than just pretty images, call-to-actions, and SEO words for Google rankings. A cohesive content strategy means you're utilizing content pillars and creating content that is building brand awareness, positioning you as an expert, and celebrating business wins, all while selling your product or service. In this episode, I'm discussing the four content categories you need for a cohesive content strategy and how to get started building a content strategy that converts.
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