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How to Do Business Activism the Right Way
Manage episode 330949275 series 2981595
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For every month that there’s a special designation (Pride month, Black History month, etc), you’ll see businesses try and target that audience with specific marketing. And it has become increasingly obvious that these brands are mostly pandering to get those extra 💵 💵. But there is a way to incorporate true activism into your brand without it feeling salesy or fake. Using your business as a voice for those in marginalized communities needs to start from a place of genuine ally-ship and align with your own personal beliefs.
In this episode, I'm giving 5 tips to help your practice genuine ally-ship and how to use your business for activism without alienating your audience.
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