User Generated Content and the Value of Your Website

Strategy for Creatives: Business Minus the Bullshit

Did you know that you can have other people create content for you for free?! You probably haven't heard of user-generated content, but it's one of the best ways to have others market your business and give you content for your website and social media. In this episode, I'm talking to Lorraine Ball, founder of the Digital Toolbox Community, about why your website is way more valuable than your social media and how user-generated content can help you market your business through the words of others.
After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee and followed her passion to help small business owners succeed. Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, bring creative ideas, practical tips, and decades of real-world experience to every conversation.
As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos.
Digital Toolbox is an online marketing community for business owners. Filled with tools, tips, training programs, and real-time discussions you will find the answers to all your digital marketing questions.
Episode Transcript
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