Better Marketing with Daryl Fielding | Strategy Sessions Podcast

Strategy Sessions

Daryl is a CEO, NED and Author. Perhaps best known as the architect of Dove’s “Campaign for Real Beauty”, Daryl’s career includes leadership roles in brand owners, media and advertising agencies.

In this episode we discuss:

• Diversifying marketing’s talent pool
• THAT Dove campaign
• The Brand Book
• The other books Daryl didn’t write
• Being a NED
• Marketing at Vodafone

Daryl Fielding

Workwise, she now combines board roles with a part time role as a charity CEO. She is a Trustee of The British Heart Foundation, The Academy of Ancient Music and Pelican Cancer Foundation and a Non Executive Director at the Association of Chartered and Certified Accountants.

She is part-time CEO of The Marketing Academy Foundation, which she co-founded, a Registered Charity enabling career starts for young adults from disadvantaged backgrounds. She has held executive director roles at Vodafone, Mondelez, Independent Newspapers and Ogilvy Advertising.

Daryl has just published “The Brand Book” a practical, no-nonsense guide to brands drawing on her personal experience and other world class examples and enjoys delivering keynote speeches on brands, marketing and diversity and inclusion.

Find Daryl on LinkedIn

Book Recommendations

Daryl’s book is The Brand Book: An insider’s guide to brand building for businesses and organisations

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

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Andi Jarvis, Eximo Marketing.