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Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The (Brand) Love Doctor Aaron Ahuvia
Manage episode 449729839 series 3247906
Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aaron Ahuvia PhD is the world’s leading scientific expert on brand love.
In this episode we discuss:
- How the brain works and what we know about love
- What it’s like working with Philip Kotler
- How we define love and why it matters to marketers
- How to build brand love
- What to do when brand love isn’t something you should aspire to
- Anthropomorphism and why brands talk to us
- Why stories matter
- Why the IKEA effect works (but not for me!)
- What Lisa Marie Presley can teach us about B2B marketing (really)
- What to do if people fall out of love with your brand
Aaron Ahuvia
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human Centered Design as well as at the UM-Ann Arbor’s Penny W. Stamps School of Art and Design.
He completed his Ph.D. in Marketing at Northwestern University’s Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing’).
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
Recommendations
- Aaron’s book, The Things We Love
- Creating Superfans by Brittany Hodak
- Lidia Infante on the Strategy Sessions talking about using data on dating apps
87 episodes
Share
Manage episode 449729839 series 3247906
Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aaron Ahuvia PhD is the world’s leading scientific expert on brand love.
In this episode we discuss:
- How the brain works and what we know about love
- What it’s like working with Philip Kotler
- How we define love and why it matters to marketers
- How to build brand love
- What to do when brand love isn’t something you should aspire to
- Anthropomorphism and why brands talk to us
- Why stories matter
- Why the IKEA effect works (but not for me!)
- What Lisa Marie Presley can teach us about B2B marketing (really)
- What to do if people fall out of love with your brand
Aaron Ahuvia
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human Centered Design as well as at the UM-Ann Arbor’s Penny W. Stamps School of Art and Design.
He completed his Ph.D. in Marketing at Northwestern University’s Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing’).
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
Recommendations
- Aaron’s book, The Things We Love
- Creating Superfans by Brittany Hodak
- Lidia Infante on the Strategy Sessions talking about using data on dating apps
87 episodes
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Similar to Strategy Sessions
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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…
continue reading
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continue reading
1
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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