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EP26: "Our house BURNT DOWN - and not a *single* order went out late!" | Charlotte Ayoub, TLC Sport
Manage episode 415611713 series 3539873
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From 1984 in Cairo to 2024 in London, Stephanie Melodia interviews Charlotte Ayoub of TLC Sport, the inclusive sportswear brand featured in the likes of Cosmopolitan, The Times, Marie Claire, The Independent, The Guardian, and more.
In this episode Steph and Charlotte discuss:
π§π½ββοΈ Building a body positive brand that connects with womenβs empowerment
π§π½ββοΈ The importance of product development in line with customer needs
π§π½ββοΈ Marketing an anti-trend product in a trend-led industry
π§π½ββοΈ Retailer partnerships including lessons from fashion buyer c*ck-ups
π§π½ββοΈ No (wo)man is an island - the importance of a good team
π§π½ββοΈ Learning that 'perfect' is the enemy of 'good' - thanks to Black Friday catastrophe!
Discover more about TLC Sport: https://tlcsport.co.uk/
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