Creating a Positive Living Experience - with COCM's Maria Saad

Student Housing Matters

For Maria Saad, of the COCM team providing guidance and making a positive impact on students' lives is not just a job—it's a passion. On this episode of Student Housing Matters, Maria sits down to share her insights on the student housing industry. As someone who believes that 'it's more of a learning experience for the students,' Maria shares why she ‘is passionate about providing guidance and making a positive impact on student's lives and why, for her, 'it's all about the experience' and 'making that connection' with students. In this episode, Maria takes us on a journey through her experiences from her multifamily background to her current role at CSCM. We discuss the challenges facing the industry today and Maria shares her wisdom on how to create a successful student housing experience that goes beyond the classroom and the importance of providing guidance and teaching moments for students who are living on their own for the first time. Maria also shares her experience attending Lease Con and the profound impact it had on her approach to creating a positive living experience for students. She shares several strategies for personifying the brand and becoming the experience, which is the biggest focus for her and her team in driving growth and making a connection with students. Listen in to hear Maria's unique perspective on the importance of creating a positive living experience for students and the impact it can have on their lives.

Topics Covered

Maria shares her background in multifamily housing and transition to student housing

The importance of providing guidance and teaching moments for students

The impact attending Lease Con had on Maria

The importance of transparency in student housing

How Maria and her team approach creating a positive living experience for students

Key strategies for becoming the experience and personifying the brand in student housing

The impact that Maria hopes to leave on the student housing industry.

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