PODCAST: Mark Reddy.

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‘Art Director’ is an unhelpful title.
It has nothing to do with Art and very little to do with directing.
Some think it’s about making stuff look cool, I think it’s about communicating at speed.
We work in a medium people are actively trying to ignore, so we can’t hang around.
Art Director’s can only communicate quickly if the understand:
a) Their basic toolkit; photography, film, illustration, editing, cropping, fonts, colours and the rest.
b) The world around them: how humans behave, the meaning of gestures, what’s fashionable, what’s unfashionable, the difference between someone looking excited and crazed, whether to it’s funnier to cast the tall skinny guy or the short fat guy, whether it would be more dramatic to fill the frame with sea and have a thin strip of sky or vice-versa?
I don’t know an Art Director who understands both better than Mark Reddy.

https://davedye.com/wp-content/uploads/2017/08/DAVE-DYEMARK-REDDY-FINAL.mp3

COLLEGE.

LONDON ADVERTISING PARTNERSHIP/COLMAN’S.
CAMPING GAZ.

McDONALDS.

SAATCHI & SAATCHI.
ALEXON.

BRITISH AIRWAYS.

‘HONEST DECENT AND TRUE’. Screen Shot 2017-07-05 at 12.10.31.png Above, a Saatchi’s era Mark sitting next to Ade Edmonson in the mid-eighties.
Well, Richard E. Grant playing Mark in ‘Honest, Decent and True’ after tagging along with Mark for a month.
He stole his kimono, broach and demeanour.
You can see the full programme below.

THE COI.
Part of a presentation for a road safety campaign, printed on a strip of tarmac, it’s about 3ft by 2ft, and is one of twenty, Saatchi’s didn’t do things by halves in the eighties.

SILK CUT.
Ideas for a tv ad from Mark’s notebooks. 'Ideas 4', Silk Cut, Mark Reddy:Saatchi.jpg

Storyboard for Silk Cut tv ad developed with legendary photographer and director Brian Duffy. 1. Silk Cut TV:Duffy: Mark Reddy:Saatchi.jpg

HOLMES KNIGHT RITCHIE. Holmes Knight Ritchie Letterhead-01.jpg

GLENMORANGIE.

HARVEY’S BRISTOL CREAM.

NIKON.

CHEF’S BEANS.

GROLSCH.

ILLUSTRATOR.

DOYLE DANE BERNBACH.
TREBOR.

TENNENT’S LAGER. 'Bike' Tennents, Mark Reddy, DDB.jpg 'Welder' Tennents, Mark Reddy, DDB.jpg 'Wedding' Tennents, Mark Reddy, DDB.jpg 'Be Goat' Tennents. .jpg

VOLKSWAGEN. 'As Family Saloons' Volkswagen, Mark Reddy, DDB-01
(Alternate, rejected picture.)

MOTORFAIR. 'Concept' Motorfair, Mark Reddy, DDB.jpg 'Accessories' Motorfair, Mark Reddy, DDB.jpg 'Auction' Motorfair, Mark Reddy, DDB.jpg 'Economy' Motorfair, Mark Reddy, DDB.jpg 'Exotic' Motorfair, Mark Reddy, DDB.jpg 'In-Car' Motorfair, Mark Reddy, DDB.jpg 'New Models' Motorfair, Mark Reddy, DDB.jpg 'Small Car' Motorfair, Mark Reddy, DDB.jpg

3i.
'Others Can' 3i, Mark Reddy, DDB.jpg 'Since Pioneering' 3i, Mark Reddy, DDB.jpg 'That They Can' 3i, Mark Reddy, DDB.jpg

TATE GALLERY.

Ex and current DDB-ers say goodbye to their home of 25 years, Baker Street, as they head for Paddington and a merger with BMP. (Mark is at the front, dead centre.)

BMP. (REEVES ROBERTSHAW/DAVIDSON PEARCE/DOYLE DANE BERNBACH/NEEDHAM)

AMNESTY INTERNATIONAL.

VOLKSWAGEN.

MICROSOFT.

LABOUR.
ABELOUR. Aberlour - Yob, Dave Wakefield, Mark Reddy:BMP:DDB.png Aberlour - Kick, Dave Wakefield, Mark Reddy:BMP:DDB.png Aberlour - House, Dave Wakefield, Mark Reddy:BMP:DDB.png Aberlour - Hogshead, Dave Wakefield, Mark Reddy:BMP:DDB.png Aberlour - Environmental, Dave Wakefield, Mark Reddy:BMP:DDB.png Aberlour - Campus, Dave Wakefield, Mark Reddy:BMP:DDB.png

SCOTRAIL.

(ScotRail outtakes.)

HELLMANN’S.

TAYLOR’S PORT.
'Rough 1' Taylor's, Mark Reddy, BMP.jpg 'Rough 2' Taylor's, Mark Reddy, BMP.jpg 'Rough 3' Taylor's, Mark Reddy, BMP.jpg

Idea for a whisky client.

BLACK BUSH WHISKY. '1' BlackBush, Mark Reddy, BMP '3' BlackBush, Mark Reddy, BMP-01 '2', BlackBush, Mark Reddy, BMP

MULTIPLE SCLEROSIS.

AYER. (Previously Leagas Davis Shafron Chick)
AQUA LIBRE.

CONQUEROR.

COURIER.

AIR FRANCE.

CREATIVE CIRCLE.

THE RIP-OFF AWARDS.

HEALS.

SCALLY WAGS BUBBLE BATH.

ILLUSTRATOR/TIN BASHER.
THE MILLENIUM DUDE.
Mdbag

BMP/DDB.
AMERICAN AIRLINES.

VOLKSWAGEN. 'A Car Born' Volkswagen, Mark Reddy, BMP-01.jpg '0-25' Volkswagen, Mark Reddy, BMP.jpg 'Skulls' Volkswagen, Mark Reddy, BMP:DDB.jpg
LONDON TRANSPORT.

OXFAM.
'Twiggy' Oxfam, Mark Reddy, BMP:DDB 'Vogue' Oxfam, Mark Reddy, BMP:DDB 'White' Oxfam, Mark Reddy, BMP:DDB 'Jean*' Oxfam, Mark Reddy, BMP:DDB '65' Oxfam, Mark Reddy, BMP:DDB 'Kettle' Oxfam, Mark Reddy, BMP:DDB unnamed-4

McCANN’S.
AMERICAN AIRLINES.

BBH.
XXXX EXTRA COLD. 'Koala' XXXX, Mark Reddy, BBH-01

BARNADO’S. barnardos-disabled-medium-50725

Rejected idea for Barnado’s logo.

JOHNNIE WALKER.

CHRISTIE’S. '5' Christie's, Mark Reddy, BBH.jpg

AUDI.
'You Can Collect' Audi, Mark Reddy, BBH-01 'Developing The' Audi, Mark Reddy, BBH-01 'Conventional Wisdom' Audi, Mark Reddy, BBH-01 'Audi's Latest' Audi, Mark Reddy, BBH-01 'An Emu May' Audi, Mark Reddy, BBH-01

ROBINSON’S. 42367_MUMS_MEGA_6SHEETS_2 42367_MUMS_MEGA_6SHEETS_1 42352_SWALLOW_6SHEETS 42271_TAP_280x210 42256_APPLE_280x210_scr.pdf 42271_GROW_300x220

ST. JOHN.
'1' St Johns, Mark Reddy, BBH '2' St Johns, Mark Reddy, BBH '3' St Johns, Mark Reddy, BBH '4' St Johns, Mark Reddy, BBH '5' St Johns, Mark Reddy, BBH THE GUARDIAN.

WOLSEY.
Wolsey coffee bar2 Wolsey coffee bar3 Wolsey coffee bar4 Wolsey coffee bar5 Wolsey coffee bar6

'Mark Reddy & Vodaphone props

21 episodes

#Fine Arts #Arts #Business #Marketing #Graphic Design #Advertising Creativity Art Direction Copywriting Tv Ads Tv Spots Design Photography Typography