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#18 - Grift or Marketing? Getting Customer's Attention in The Internet Age

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Manage episode 394031660 series 3510953
Content provided by Mitchell Baldridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mitchell Baldridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's popular nowadays to throw around the term "grifter" when it comes to getting people to check out your product or service. After all, it seems like it takes either tons of frequent exposure or outlandish behavior to get attention on the internet, especially social media and YouTube. Grifting implies some level of fraudulence, however, or at least a failure to deliver the value you promised customers. What some people call "grifting" is just marketing in the modern age. It's not enough to simply describe your product any more. You need to signal what your company is about, the kind of person that buys your product or service, and do it often!

Ask Mitchell and Scott a question:

Email: show@stupidtaxpod.com

Mitchell Baldridge

Twitter: @baldridgecpa

https://baldridgecpa.ck.page

https://baldridgefinancial.com

Scott Hambrick

Twitter: @hambrickscott

IG: @ogscotthambrick

https://onlinegreatbooks.com

https://scotthambrick.com

  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 394031660 series 3510953
Content provided by Mitchell Baldridge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mitchell Baldridge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's popular nowadays to throw around the term "grifter" when it comes to getting people to check out your product or service. After all, it seems like it takes either tons of frequent exposure or outlandish behavior to get attention on the internet, especially social media and YouTube. Grifting implies some level of fraudulence, however, or at least a failure to deliver the value you promised customers. What some people call "grifting" is just marketing in the modern age. It's not enough to simply describe your product any more. You need to signal what your company is about, the kind of person that buys your product or service, and do it often!

Ask Mitchell and Scott a question:

Email: show@stupidtaxpod.com

Mitchell Baldridge

Twitter: @baldridgecpa

https://baldridgecpa.ck.page

https://baldridgefinancial.com

Scott Hambrick

Twitter: @hambrickscott

IG: @ogscotthambrick

https://onlinegreatbooks.com

https://scotthambrick.com

  continue reading

33 episodes

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