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Can Brands Balance Consumer-Centric Subscriptions and Consistent Revenue?
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Patrick Johnson, CEO at Progress Labs, is a brand-building and ecommerce expert. Subscription services are a major part of ecommerce, but are often underutilized and poorly managed. The key to success is finding a balance between subscriptions that are consumer-centric, while still providing a brand with the dependable recurring revenue they need to survive.
On this episode of Subscription Radio, Patrick and Ben brainstorm how brands can walk that fine line. Patrick shares his insight on what makes a good subscription service, how to upsell with intuition, and what you can do to give your customers a better subscription experience.
Show Topics
- Make your subscription unique
- Upsell with intuition
- Let your competition inspire you
- Give your customers a better experience
Show Links
- Check out Progress Labs
- Connect with Patrick Johnson on LinkedIn
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
- Connect with Joel Van Horn on LinkedIn or Twitter
37 episodes
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