How to level up your subscription service

Subscription Radio

Content provided by Ben Fisher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Fisher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2+ y ago 59:20

MP3•Episode home

Matthew Barnes, founder of Proteus Digital Lab, knows how to help DTC brands optimize their conversion rates for subscriptions. A conversion isn’t just an event; it’s part of a larger customer experience. If you want to get a customer to commit to a subscription, you can’t just focus on the conversion point. You have to consider the entire life cycle of the customer. On this episode of Subscription Radio, Ben and Matthew talk through ways to sweeten your subscription services for customers, how to get past that initial growth plateau, and why going headless isn’t necessarily your best option.

Show Topics

Use data to accelerate growth
Sweeten the subscription offer
Grow your website alongside your business
Follow customers over time
Think about lifetime value
Use subscriptions where they make sense
Have a clear interface
Don’t disincentivize customers
Don’t reinvent the wheel
Know your customer’s needs

Show Links

Check out Proteus Digital Lab
Connect with Matthew Barnes on LinkedIn
Check out Rodeo
Connect with Ben Fisher on LinkedIn or Twitter

37 episodes

#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands