Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+

Subscription Stories: True Tales from the Trenches

Content provided by Robbie Kellman Baxter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robbie Kellman Baxter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2M ago 29:41

MP3•Episode home

With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships.

I recently had the chance to interview Venessa Yates, Senior Vice President and General Manager of Walmart+, on the main stage at the SubSummit Conference in Dallas, Texas. And I'm delighted to be able to share a recording of our conversation with all of you on the podcast.

In this episode, we'll uncover the key elements behind Walmart+’s success and the strategies they've deployed to foster growth and deliver value. You'll also learn how Walmart+ adapts to the evolving needs and expectations of today's consumers to boost engagement, which includes the integration of strategic partnerships into their offering.

Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!

Here’s How »

Join the Subscription Stories Community today:

84 episodes

#Entrepreneur #Business #Robbie Kellman Baxter #MBA #Best Practices