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S5 Ep72: Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.

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Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship?
From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategi​s​e and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy"
​With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023?
Series Sponsor Huboo. Your eCommerce fulfilment partner www.huboo.com
Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com
Produced by PinPoint Media. www.pinpoint-media.global
  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 361731388 series 2832784
Content provided by Audioboom and PinPoint Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom and PinPoint Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship?
From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategi​s​e and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy"
​With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023?
Series Sponsor Huboo. Your eCommerce fulfilment partner www.huboo.com
Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com
Produced by PinPoint Media. www.pinpoint-media.global
  continue reading

71 episodes

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