How To Improve Facebook Ad Conversion Rates Fast

Success Unscrambled Podcast

Lucy was frustrated, she wanted the best Facebook ad conversion rates for her marketing campaign. The problem though is that Lucy is new to Facebook advertising. In several Facebook groups, she noticed that her peers (other course creators) are using Facebook ads to enrol new students every week in their programs. Lucy did a few small courses on Facebook ads herself and decided to launch her own ads. After 6 weeks she just wasn't getting the results that she wanted. Let me know if this sounds familiar. You invested a lot of blood, sweat and tears in developing your signature program Facebook ads are your preferred marketing program for your course You already have a few students and testimonials under your belt Your goal is to build on your success after the beta round of your program If only there was a way to get a better understanding of the key metrics when it comes to Facebook ads. In this post, you'll learn all about Facebook ad conversion rates and what you need to do to improve yours. What are Facebook Ads? In case you're new to the whole concept of Facebook ads let me tell you about them. Facebook Ads are the ads that you see across the Facebook ecosystem. They come in the form of sponsored posts, sponsored events, right-hand page ads, video ads and more. These ads leverage Facebook’s large market share of social media users to create sales for businesses. Advertising on Facebook is attractive for reasons beyond its large user base. Facebook also has top-notch analytics tools and the ability to granularly target your customer. You are not throwing ads out into the dark with Facebook Ads. You are reaching people you have reason to believe will be interested in what you have to offer. Facebook analytics also allows you to see how your ads and other posts have performed. Leveraging that information can allow you to create more engaging content as you go. Not only does this translate into a market that is more interested in your product Facebook likes it as well. The more consumers like your ad the more Facebook likes to display it. They reward good advertising! Facebook Ads’ pricing is also reasonable and accessible for even small businesses. Access to the largest collection of social media users doesn’t have to cost a fortune. A variety of factors influence how much you will pay for a Facebook Ad including who you want to target and what kind of advertising campaign you want to run. You can opt to pay per views your ads receive or through some other metric like how many clicks your ad receives. What is a Conversion Rate? Understanding conversion rates will help you assess if your ad types and ad copy are effective. You want your audience to perform the desired action after interacting with your Facebook Ad. They aren't just there to look pretty. So, what is a conversion rate? Simply put, it is the percentage of people who convert into a new behaviour after being exposed to an intervention. In the context of Facebook Ads, it is the number of people who purchase your product, or sign-up for your email list, after being exposed to your ad. Facebook advertisers do not need to only be concerned with low click-through rates, it is essential that their Facebook Ad conversion rate is also high. Clicks should lead to a specific action and new customers for your business. Facebook Advertising Benchmarks One benefit of running Facebook Ad campaigns is access to Facebook Analytics. This powerful tool can lead to high conversion rates by allowing you to assess what is and isn't working when it comes to converting Facebook users into customers. Facebook metrics also help set pricing for the site with your advertising cost being tied to social media users' interaction with your Facebook campaign. Remember that Facebook takes a variety of factors into account when setting pricing on the site,