20 – Custom Social Content

Suite Spot: A Hotel Marketing Podcast

In this episode of Suite Spot, we explore the exciting, recent announcement of Travel Media Group’s newest solution: Custom Social. Joey Schuster, Product Development Manager, joins host Ryan Embree to share all the exciting features and benefits of this new solution. Ryan and Joey discuss the benefits of having a social media strategy in 2019 and how publishing unique, creative posts specific to your hotel helps drive community growth and traveler engagement. Joey shares the recent successes of Custom Social and what separates Travel Media Group’s custom social solution from others. Travel Media Group is the best fit for hoteliers looking to run successful, revenue generating social media campaigns. If you are looking to learn more information about our new custom social solution or want to submit a question for future episodes, call or text 407-984-7455. Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree, Ryan Embree: If you can believe it, we are already at episode number 20 of the Suite Spot, and I want to first thank everyone for taking the time to listen. We've got a great episode for you today. Um, it's been a while since we've talked about social media, but it's one of the things here at Travel Media Group that we are digital experts in and we love to talk about with our hoteliers because we know the importance of it. With that being said, we've got a really special guest with us. He is our product development manager at Travel Media Group for both social media and websites solutions for our hotel partners. And that is Mr. Joey Schuster. Joey Schuster: Thanks for having me. Ryan Embree: Well I wanted to first get started Joey, uh, by asking, you know, from a product development manager having something like social media for hotels. I'm sure you get asked all the time cause I know I do one more out and about at conferences and tech shows. Social media has been constantly changing with new apps coming on Facebook, new analytics, Um, and then we're even talking about, things in the news with privacy. So why is it important for hoteliers in 2019 to keep providing unique and creative posts and utilizing social media? Joey Schuster: Um, I mean I think it's really because, you know, you have to be, you have to be unique because of the unique audience of people that are visiting your site. So, um, you know, you just have so many, so many different people from different walks of life that have different sense of humors or different backgrounds. And being able to kind of, you know, hopefully tap into all of those different groups, that's, that's what makes, um, social media I think so powerful is just that it is, it's such a massive amount of people that are using it. It's such a diverse group of people using it. Um, and then the creative side, you know, to be unique and creative. The creative side is, is just because is probably the other side of it is because so many people are using it. I mean, people are so desensitized to something that's creative and unique at this point. Joey Schuster: I mean, you think about the people that are coming up with, with, um, with unique ideas, it becomes more and more difficult because of so many people doing such a great job. You look at somebody like Wendy's and Wendy's does a phenomenal job with their social media, um, because they really did come up with a unique kind of creative way of engaging with their customers. Um, and then you can, you can see the impact that that has on their business. It's, it's phenomenal. You know, the upside to the creative side, I think of it is that, um, you know, you get a lot of chances.