89 – 12 Days of Social Tips for Hotels

Suite Spot: A Hotel Marketing Podcast

In this episode, host Ryan Embree takes a look at the types of compelling posts that you can create around the winter season in order to engage travelers who are traveling for the holidays. These valuable tips can help grow your hotel's social media account and secure more bookings. If you're interested in learning how Travel Media Group can help your hotel's social media, click here: https://www.travelmediagroup.com/services/social-media/ Suite Spot Podcast · 89 - 12 Days of Social Tips for Hotels Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Ryan Embree: Hello, everyone. Welcome to another episode of the Suite Spot. This is your host, Ryan Embree. Thank you for joining and listening wherever you are out there. We've got a really fun episode for you. I love this time of year. It is dubbed the most wonderful time of the year. For some hotels, this is actually where occupancy picks up a little bit. Obviously, winter is not our favorite season. That's when that occupancy slows down, but around the holidays, you might be seeing a spike in occupancy and people traveling now, especially in comparison to last year, more and more people getting out there. So what we thought we'd do today, I'm sure a lot of people, if not everyone, has heard of the 12 days of Christmas, well, this episode, we're going to be talking about the 12 ways to engage travelers on social media. So that was kind of the idea behind this. Ryan Embree: We're going to give our listeners some social tips and ideas for this holiday season, and maybe some ways to kind of spice up your social media feed for your hotel, and hopefully get some new travelers to follow you during this time. It's such a great time for hotels, especially to market and advertise themselves on social media. I tell hotels this all the time: it only takes that one second for someone to follow your page in order to really connect with them in perpetuity. So if you can just put one post together, that's engaging, that they like, maybe even one of these ideas that we talked through today, when they click that follow button, every single time you post, whether it's in the winter, the summer, the weekday, the weekend, they are going to be seeing that content. So it's just so important to be creative, but also consistent because that's when you'll lose followers as well. If you have too little consistency and they don't find your page interesting anymore. Ryan Embree: So let's jump into it. We've got 12 to cover today. So the first one is really about posting about local community holiday events. Now, last year, we might've not been able to post about these events. They've been postponed. We had a spike in COVID cases around this time, but a lot of the time, what we're seeing is these community holiday events are coming back. So tree lighting ceremonies, ice skating rinks, local Christmas light hotspots. So even if you are in a place where the restrictions might be a little tighter, you know there's always those houses in the local area that really go big for this holiday season. So trying to figure where those are and sharing it on your social media. One of the things I would suggest, we've talked about it a couple of times on this podcast, is maybe going back a couple of years and looking at some of the events that you posted in the past. 2020 might not be the best base for you because, again, a lot of these events were canceled. Ryan Embree: So going back and figuring out which ones are returning and making a big deal of it. This could be the way that a traveler or follower finds out information about this,