))
How Influencers and UGC Are Reshaping Marketing
Manage episode 407902853 series 3548082
Content provided by Amber Mountain Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amber Mountain Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode is all about influencer marketing and user-generated content (UGC). We talk about how influencers, like Stacey Solomon, are changing the way brands interact with their audience. They’re not just promoting products, they’re creating a real connection with their followers that’s changing how we market our brands.
We also discuss UGC and how it’s letting brands engage with their customers in a more natural way. We look at successful UGC campaigns, like those from ‘Scamp and Dude’, and how they’re creating a more engaging connection with their audience. We also talk about the rise of smaller influencers and how UGC is affecting how much customers trust a brand.
10 episodes
Share
