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Ep. 33 - Bruno Tallent, président du groupe McCann France

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Manage episode 210153334 series 1347164
Content provided by Podcast Superception and Christophe Lachnitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Superception and Christophe Lachnitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Thème : l’évolution du positionnement des agences. Bruno Tallent commente notamment son parcours, les leçons tirées de sa collaboration avec Jean-Marie Dru, sa vision du rôle de l’agence, l’impact de la révolution numérique sur son métier, la nouvelle concurrence de certains médias dans la publicité native et de cabinets de conseil dans le marketing, ses défis à la tête de McCann France et les conséquences du règlement RGPD sur la communication des marques.
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105 episodes

Artwork
iconShare
 
Manage episode 210153334 series 1347164
Content provided by Podcast Superception and Christophe Lachnitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Superception and Christophe Lachnitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Thème : l’évolution du positionnement des agences. Bruno Tallent commente notamment son parcours, les leçons tirées de sa collaboration avec Jean-Marie Dru, sa vision du rôle de l’agence, l’impact de la révolution numérique sur son métier, la nouvelle concurrence de certains médias dans la publicité native et de cabinets de conseil dans le marketing, ses défis à la tête de McCann France et les conséquences du règlement RGPD sur la communication des marques.
  continue reading

105 episodes

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