THE BRANDING OF BELL AND ROSS WITH MARIE-LAURE TRICHARD

Superlative

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Marie-Laure Trichard, the Global Marketing and Communication Director at Bell and Ross. To start the show Ariel asks our guest about what drew her to the brand initially, and they also explore the significance of the brand's visuals and intricate details. They talk about what it is like operating a luxury brand out of Paris for the past few years, and what challenges or surprises they have faced while recruiting people to work for a luxury brand in Paris. Ariel talks about how a brand and its products are separate entities, and Marie-Laure dives into what it takes to build both sides. Marie-Laure also talks about the fusion of aviation and design and how both are legs of the brand that are carrying values within the brand and their products.

To stay connected with Marie-Laure and Bell and Ross:

- Website - https://www.bellross.com/

- Instagram @BellandRossWatches - https://www.instagram.com/bellrosswatches/

- LinkedIn - linkedin.com/in/marie-laure-trichard-a7764b

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