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The Context Trap

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Content provided by Supply Chain Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supply Chain Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s generally some context within the buyer’s journey. But that context isn’t often reflected in stores or e-commerce, where product locations and assortments don’t always reflect a customer’s intended use. Michelle Bacharach, CEO and cofounder of FindMine joins SCR to discuss how putting products in context can improve consumer experiences while helping align the supply chain.

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182 episodes

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The Context Trap

Supply Chain Radio

96 subscribers

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Manage episode 226959283 series 1378061
Content provided by Supply Chain Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supply Chain Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nine times out of 10, consumers buy things for a reason. Whether putting together an outfit for a special occasion, or planning a DIY project at home, there’s generally some context within the buyer’s journey. But that context isn’t often reflected in stores or e-commerce, where product locations and assortments don’t always reflect a customer’s intended use. Michelle Bacharach, CEO and cofounder of FindMine joins SCR to discuss how putting products in context can improve consumer experiences while helping align the supply chain.

  continue reading

182 episodes

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