Aimee Schuster on connecting marketing and sales, verbal and visual identity and hiring CMOs

Sustainable Xagility™ - board & executive c-suite agility for the organization's direction of travel

Aimee Schuster joins me on this week's episode of the Xagility podcast to discuss all things marketing and sales.

Join us as we discuss the following:

1. Amy’s Marketing Background
2. What does Amy’s work consist of
3. Are organisations separating marketing and revenue? Is this effective?
4. Can there be a one-function leader?
5. Getting sales and marketing to connect
6. Making sure there is a shared language
7. Service level agreements
8. Is there consistent reporting between marketing and sales?
9. Is there consistent feedback between marketing and sales?
10. When is the right time to get a chief marketing officer?/Chief revenue officer?
11. Do you need a coach, or do you need a player?
12. Dealing with clients who are not tuned in
13. Difference between fractional and normal consulting
14. Verbal and visual identity
15. Marketing in alignment with values
16. Barstool pitches
17. Sync up between sales and marketing (or revenue and marketing)
18. Where do sales and marketing really need to be aligned?
19. Linkedin and B2B marketing
20. Gender equity & returning to work
21. Agility and marketing

About Aimee Schuster:

Experienced CMO/COO with a demonstrated history of working in technology, startup, b2b, b2c and professional training/ coaching. Skilled in creating, growing and improving marketing departments to execute on lead generation and overall brand awareness. Serve as a player coach for: online and offline marketing strategy, demand generation, content creation, paid media and earned media (pr).

Connect with Aimee: https://www.linkedin.com/in/aimeehschuster/

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