How will UX and Design thinking influence how executives fund product development in the future?

Sustainable Xagility™ - board & executive c-suite agility for the organization's direction of travel

In a simple or complicated environment, executives and #leadership teams know the answers upfront. They know a road needs to be built, they know how to build that road, how much it costs, and what steps are needed to build the road from point A to point Z.

This provides a degree of certainty and you can invest money knowing that what you build is valuable, necessary, and solves the problem effectively.

In a complex environment, we don't know what we don't know. We don't know how to solve the problem and we don't know if we can build the most effective solution. We only know once the solution has been built and once the problem has been solved, for sure.

So, how do you navigate complexity and work through a process of identifying what should be built, what problem should be solved, and how best to invest your money in product development?

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