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Sustainable Xagility™ - board & executive c-suite agility for the organization's direction of travel
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Matthew Selbie, strategic marketer, on making it easier for customers to offer feedback
Manage episode 367320657 series 3488287
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About Matthew Selbie:
20 years of international experience in the energy, retail, and software businesses.
Successful strategic marketer with proven ability to grow revenues and brand equity. Managed internationally and domestically (US and Europe), services and product marketing, B2C and B2B, start up and mature businesses.
Strong functional competencies, including market segmentation, brand positioning, customer feedback, consumer insights, product innovation, advertising development, media planning, financial analysis, P+L management, promotion effectiveness, go-to-market execution, and customer marketing.
Managed a startup from inception, secured funding and brought to market.
Was Managing Director for ConocoPhillips in Malaysia, developing our JV relationship and managing all Government affairs.
Extensive operational experience in Europe, Latin America, Asia Pacific, and USA, together with staff experience directing strategic brand development at a global level.
Connect with Matthew: https://www.linkedin.com/in/matthewselbie/
About John:
John Coleman's LinkedIn: https://www.linkedin.com/in/johncolemanagilitychef/
John Coleman's website: https://orderlydisruption.com/
Looking to get your Scrum/Agility training? Check out my courses at: https://orderlydisruption.com/collections/courses
Thank you for listening.
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