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Chrysi Philalithes - Love of Truth - Digital Marketing Pioneer With Bono's RED Organization
Manage episode 277082321 series 2821018
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Imagine starting an Internet company amidst the wreckage of the first Dotcom crash, then growing that company to 250 people and selling for nearly $200 million. Next, a bit of "healthy stalking and serendipity" got Chrysi Philalithes to RED, Bono's AIDS organization, where, as Chief Digital Officer, she mixed technology and altruism to creatively raise $600 million and improve global health over 10 years. "It was really the dream brand for me because it combined all of my interested: tech, culture, entertainment, media and purpose,” says this digital/marketing/communications superstar. Such thinking put Chrysi on The Guardian’s “50 Women to Watch” list. And drives her involvement today as the founder of NYLON LAB, a culture and innovation lab serving for-profits & non-profits ranging from The Grammys to For Freedoms. The fourth guest in our Wide Awakes activation, Chrysi personifies the notion of trusting intuition (it doesn't hurt when that intuition borders on magical). "What I learned was to trust my gut of how people communicate, because I’m fascinated and obsessed by that. And then not be afraid to jump, even when it was something completely new," says our amazing next guest on Swan Dive!
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