How to Promote Your Business on LinkedIn, with Scott Aaron–EP 221

Swarfcast

I’ve had a LinkedIn profile for a long time, but I didn’t pay much attention to it until two years ago when I started using it to promote this podcast. I know it’s been helpful for me, but like all social media, the way it works is an enigma.

I’m guessing that many of you out there are like me. You’re on LinkedIn and wish you could use the platform to become a thought leader or promote your business, or maybe you’re trying to find a new job. But you’re unsure how to use the platform, so you to rarely use it if ever.

My guest on today’s show, Scott Aaron, seems to have cracked the code to excel on LinkedIn. He’s a professional LinkedIn coach, and he has a great podcast called Networking and Marketing Made Simple that I’ve become an avid listener of.

On today’s show Scott is going to talk about how to optimize your LinkedIn profile, build the right network, and make valuable content so you can get the most out of the platform.

More insight from Scott Aaron to come tomorrow!

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Link to Graff-Pinkert’s Acquisitions and Sales promotion!

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