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005 - This business is FAILING. Here's how we would save it.

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Manage episode 386451815 series 3523580
Content provided by Marketing Examined. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Examined or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.

Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.

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MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

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For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

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Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 386451815 series 3523580
Content provided by Marketing Examined. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Examined or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.

Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.

--

MORE SWEAT EQUITY

For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1

--

For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com

--

Follow Alex & Brian on Twitter

twitter.com/@alexgarcia_atx

twitter.com/@brian_blum1

  continue reading

38 episodes

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