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002 - How Deion Sanders got 400m People Talking About Sunglasses.
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This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.
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Chapters:
00:00 - Intro
03:19 - The Kelce Bro’s Podcast Growth Strategy
14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)
19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY
22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass
43:18 - Viral Loops & Mailchimp's Genius Referral Program
52:00 - Your Cold Emails Suck. Tim Ferris can help.
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