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013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products.

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Manage episode 398359071 series 3523580
Content provided by Marketing Examined. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Examined or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.

If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast.

SPONSORED BY:

Marketing Examined - Make smarter marketing moves with Alex's playbooks - in your inbox, 3 times a week. Subscribe below:

https://bit.ly/marketingexaminednewsletter

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at podcast@marketingexamined.com

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

CHAPTERS:

00:00 - Intro & Venice Meetup in February.

02:58 - Anduril made a hype video for a drone, and it's incredible.

09:00 - Why founder-facing companies are king.

11:19 - How Taboo Companies win when paid ads aren't an option.

19:26 - The Halo Effect of Creating your own efficient content.

20:39 - The Secret Sauce behind Truff.

24:46 - The numbers behind the Sauce.

28:04 - How Truff seeds influencers.

37:01 - How to Spy on your Competitors when launching a brand.

42:39 - Alex & Brian's go-to tools for competitive analysis.

44:24 - Brian's Competitive Analysis playbook.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 398359071 series 3523580
Content provided by Marketing Examined. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Examined or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.

If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast.

SPONSORED BY:

Marketing Examined - Make smarter marketing moves with Alex's playbooks - in your inbox, 3 times a week. Subscribe below:

https://bit.ly/marketingexaminednewsletter

--------------------

WANT FREE GAME? Or just have a question for Brian & Alex?

Submit your questions here: www.marketingexamined.com/podcast

OR email us at podcast@marketingexamined.com

--------------------

WATCH THE PODCAST ON YOUTUBE:

For full video versions, and short highlights of every episode, head to

https://www.youtube.com/@marketingexamined?sub_confirmation=1

NEWSLETTER:

For growth playbooks, deep dives, and marketing case studies, get subscribed at

www.marketingexamined.com

--------------------

CHAPTERS:

00:00 - Intro & Venice Meetup in February.

02:58 - Anduril made a hype video for a drone, and it's incredible.

09:00 - Why founder-facing companies are king.

11:19 - How Taboo Companies win when paid ads aren't an option.

19:26 - The Halo Effect of Creating your own efficient content.

20:39 - The Secret Sauce behind Truff.

24:46 - The numbers behind the Sauce.

28:04 - How Truff seeds influencers.

37:01 - How to Spy on your Competitors when launching a brand.

42:39 - Alex & Brian's go-to tools for competitive analysis.

44:24 - Brian's Competitive Analysis playbook.

  continue reading

40 episodes

All episodes

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