The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Manage episode 413875927 series 2198367
Content provided by Mark Pollard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Pollard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
**
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
495 episodes
Share
Manage episode 413875927 series 2198367
Content provided by Mark Pollard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Pollard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".
Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.
In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.
You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/
And her book here:
https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033
**
Find out about our upcoming masterclasses at http://www.sweathead.com
You can find Mark here: http://www.instagram.com/markpollard
495 episodes
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Similar to Sweathead, A Strategy Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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