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Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
Manage episode 389397461 series 2198367
Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss.
You can find Polly's two articles here
1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising
You can find Polly here:
https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/
**
Find out about our strategy training and conferences at http://www.sweathead.com
You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
495 episodes
Manage episode 389397461 series 2198367
Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the kinds of humor there are in ads, and if it's coming back. And this is what we discuss.
You can find Polly's two articles here
1. https://www.kantar.com/uki/inspiration/advertising-media/how-to-get-humour-right-in-advertising
You can find Polly here:
https://www.linkedin.com/in/polly-wyn-jones-67a0b3137/
**
Find out about our strategy training and conferences at http://www.sweathead.com
You can download a free 50-page ebook "How To Do Strategy" here: https://mailchi.mp/sweathead/how-to-do-strategy-by-sweathead
495 episodes
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