E05: Jamie Turner CEO 60 Second Communications | Social Media ROI

Switched On Conversations w/ Global Thought Leaders on Digital, Social Media, Technology and Online

Jamie Turner is the CEO of 60 Second Communications, a full-service marketing agency based in Atlanta, GA. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe.
Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He has worked with brands such as AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company.
In addition to the 60 Second Marketer blog, Jamie writes for Mashable, HubSpot and Social Media Examiner.
He has been profiled in the world’s best-selling marketing textbook and is the co-author of "How to Make Money with Social Media" and "Go Mobile" which was the #1 best-selling mobile marketing book in the U.S.
Jamie is an internationally-recognized keynote speaker at trade shows, events and corporations around the globe. He is known for his ability to provide relevant marketing insights in a light-hearted style that keeps audiences engaged and entertained.
On a personal note, Jamie Turner is a gem. He’s one of those blokes that when you have the opportunity to connect with you just know there’s going to projects you’ll work on together. A lot has happened since I recorded this conversation. I can’t tell you just yet, but you want to keep your ears open in future episodes as there’s some surprises coming your way.
Although this show is not generally aimed at the ‘how to’ market, this chat took a turn towards that direction somewhat as I was really curious about how Jamie not only uses social media but how you can specifically know the ROI that social media can bring your business or corporation. You want to get your pen and notepads out for this one as there’s a lot you can implement into your own social media strategies.

Some of the topics we discussed:

Social media is most often considered a customer acquisition tool when it should be considered more of a customer retention tool
How you can reduce your customer churn if you use social media a customer relationship management tool
How to increase your profits with social media
How to calculate your ROI on a social media campaign
How to find out more about Jamie Turner

www.60SecondCommunications.com