Episode 30: 5 Lessons for Creating & Embracing an Authentic Brand Strategy, with Vera K. Fischer

System Execution Podcast

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Vera K. Fischer began her career in residential real estate, working her way up from Leasing Agent to Property Manager. She segued to Operations Manager for the first privately held Cognitive Rehabilitation clinic in Austin, Texas.

In 1993, Vera launched her career at GSD&M, an internationally known advertising agency. After various positions within several Austin area agencies, Vera went client-side to Forgent Networks. There she managed and implemented a multi-million dollar marketing budget for several years.

In 2004, Vera founded her agency, 97 Degrees West known as The Brand Marketing Agency. Since 2004, the agency has survived both recessions and shown significant growth since 2012. Clients include: LS Tractor USA, United Heritage Credit Union, FirstCare Health Plans and several area small businesses in real estate, oil & gas and specialty medical practices.

97 Degrees West has been the recipient of 15 international creative and marketing awards including a Stevie Award from the American Business Association.

Vera is a member of the University Area Rotary Club, a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University, a Mentor at Capital Factory and most recently, was accepted to the Master’s program at Texas State University in Strategic Communications.

What you’ll learn about in this episode:

How brand and authenticity has changed from the Mad Men days
Showing that your brand is authentic without saying it (and why saying you should never, ever say you’re authentic)
Lessons for embracing an authentic brand strategy
Paying attention to your cultural experiences and how they can impact your brand
Why you need to employ a brand historian
Letting consumers into the cult
Making the most of lucky breaks

Ways to contact Vera:

Twitter: @systemexecution
Twitter: @VeraFischer97

A transcript of this episode is available here: systemexecution.com/5-authentic-brand-strategy-lessons

66 episodes

#Tech #Business #Marketing #Vera Fischer