Episode 41: How to Develop & Execute Successful Crowdfunding Campaigns, with Hamilton Perkins

System Execution Podcast

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Hamilton Perkins is the founder and President of Hamilton Perkins Collection, an e-commerce retailer, offering designer travel bags at an affordable price while holding the highest standards of social and environmental performance, accountability, and transparency.

Hamilton Perkins Collection has been featured in Forbes, Fast Company, The Washington Post, and Money Magazine. Hamilton Perkins Collection has hosted trunk shows at Bloomingdale’s and was the winner of the 2016 Virginia Velocity Tour business pitch competition hosted by the Governor of the Commonwealth of Virginia.

Prior to starting Hamilton Perkins Collection, Hamilton was an Investment Advisor at Merrill Lynch and, earlier, worked as an Analyst at Bank of America.

He has also served in a leadership capacity with various non-profit organizations and has been recognized for his volunteer work and service hours assisting low-income populations.

Hamilton is also a contributing blogger for The Huffington Post. He is a graduate of Old Dominion University with a degree in Business Administration and he earned his M.B.A. from William and Mary.

What you’ll learn about in this episode:

Why there is no better time than now for venturing into crowd funding
Reaching out to your customer base as a knowledge resource
How to craft crowdsourcing campaigns for success
Using special offers as a focus group exercise to gauge interest
Crowdfunding as an advertising strategy on top of raising capital
Reaching out through your network to develop proof-of-concept simulations
Exercising caution while entering the online media landscape
How to think about crowdfunding as a media company first
How to develop and execute successful crowd funding campaigns even with minimal resources

Ways to contact Hamilton:

A transcript of this episode is available here: systemexecution.com/how-to-develop-execute-successful-crowdfunding-campaigns

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