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Antony Leung reveals the secret of Pizza Hut Taiwan's viral success

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Manage episode 426333025 series 100230
Content provided by ICRT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ICRT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It would be fair to say Pizza Hut makes headlines just about every time they release a new special flavor. But what inspires Pizza Hut to move outside the box to reinvent its classic offer a few times a year, and often with eyebrow-raising results? Pizza Hut General Manager Antony Leung tells us his story, and that of Pizza Hut's -- giving us a master class in marketing in the process. Hosted by Hope Ngo.
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Hosting provided by SoundOn

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680 episodes

Artwork
iconShare
 
Manage episode 426333025 series 100230
Content provided by ICRT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ICRT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It would be fair to say Pizza Hut makes headlines just about every time they release a new special flavor. But what inspires Pizza Hut to move outside the box to reinvent its classic offer a few times a year, and often with eyebrow-raising results? Pizza Hut General Manager Antony Leung tells us his story, and that of Pizza Hut's -- giving us a master class in marketing in the process. Hosted by Hope Ngo.
--
Hosting provided by SoundOn

  continue reading

680 episodes

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