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Developing Curious Cultures: Getting Brands To Resonate To A Global Audience With James Sommerville
Manage episode 273726167 series 2455306
Projecting a message to the universe takes true grit anchored with the right skills and team. Dr. Diane Hamilton and James Sommerville share their ideas on curiosity, branding, immersion, and how all these three blends to create a winning campaign. James is the Co-Founder of the UK design firm Attik, where he was responsible for the massive redesign of Coca-Cola’s brand and visual identities. Honing his skills as a teenager, he shares how he got involved with Prince’s Trust, and offers some advice to companies on developing more curious cultures.
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716 episodes
Manage episode 273726167 series 2455306
Projecting a message to the universe takes true grit anchored with the right skills and team. Dr. Diane Hamilton and James Sommerville share their ideas on curiosity, branding, immersion, and how all these three blends to create a winning campaign. James is the Co-Founder of the UK design firm Attik, where he was responsible for the massive redesign of Coca-Cola’s brand and visual identities. Honing his skills as a teenager, he shares how he got involved with Prince’s Trust, and offers some advice to companies on developing more curious cultures.
Love the show? Subscribe, rate, review, and share!
Join the Take The Lead community today:
716 episodes
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