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Karen Albritton and Donald Thompson: Connecting Business Strategy and Marketing
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Marketing moves fast – new channels, approaches and technologies are constantly emerging.
And expectations for marketing and brand are changing.
Leaders today expect answers to questions like “If I spend this money in branding, what will I get for it?”, “We have really big goals. Can I count on marketing to deliver?” or “There are lots of different areas of the business that are competing for investment. What’s the ROI on an investment in marketing?”
Today we're joined by two Karen Albritton, CEO of Walk West, and Donald Thompson, CEO of The Diversity Movement.
Talk West is brought to you by Walk West, and is produced by Earfluence.
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