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Issues and Questions in Health Communication
Manage episode 198807041 series 2077570
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This podcast talk discusses the position of health communication in the world of science and everyday life and discusses the current problems, creating successful and sustainable health intervention campaigns and messages. It touches upon the issue of "health resistance" of those receiving health improvement messages and the difficulties, using deductive scientific approaches to a task or process that is more akin to the humanities disciplines rather than the hard or medical sciences.
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