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Episode 199: Katie Rigg-Smith on multi-generational homes and designing for a future Australia
Manage episode 411453759 series 2149174
Katie Rigg-Smith is the Chief Strategy Officer for WPP in Australia and New Zealand. WPP uses the power of creativity to build better futures for people, planet, clients and communities.
Katie is a keen student of human behaviour and a futurist. Katie delivers strategic expertise across WPP’s network of agencies in service of their clients. This includes an emphasis on how cultural, social, economic, and geographic trends influence behaviour, and in turn, how these behaviours will shape the future of marketing.
She spoke with TAD exclusively in Hobart recently.
211 episodes
Manage episode 411453759 series 2149174
Katie Rigg-Smith is the Chief Strategy Officer for WPP in Australia and New Zealand. WPP uses the power of creativity to build better futures for people, planet, clients and communities.
Katie is a keen student of human behaviour and a futurist. Katie delivers strategic expertise across WPP’s network of agencies in service of their clients. This includes an emphasis on how cultural, social, economic, and geographic trends influence behaviour, and in turn, how these behaviours will shape the future of marketing.
She spoke with TAD exclusively in Hobart recently.
211 episodes
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