Making event sponsorship and grant funding fun!

Talking Regional Events (with Linda Tillman)

Following on from episode 3 where we looked at financial sustainability of events lets dig deeper into one of the core funding sources for all events - sponsorship and grant funding. We love it and we hate it right?! In this episode, Linda shares about • How you can be more efficient and effective in attracting funding support for your event • Systems and processes to use in securing sponsorship and grant funding • Practical tips to get better at securing the right partnerships for your event Highlights: 1:23 Getting clear on what you need and want sponsorship and grant funding for 3:02 Identifying your perfect sponsor match 3:39 What your event can offer sponsors 4:24 What sponsors want to achieve 5:20 Your sponsorship tracker spreadsheet 5:38 Pitching 6:16 Making an initial contact and researching (never pitch cold!) 7:41 10 tips for applying for grants 9:37 Grant Opportunities toolkit 10:08 Pitching process 10:52 Servicing your sponsorship agreement 12:07 Over deliver where you can 12:18 6 tips for sponsorship partnerships 14:18 Renewing sponsorship agreements is far easier than developing new ones