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Episode 55: Melissa Proctor
Manage episode 320576172 series 1988062
Content provided by Omid Farhang. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omid Farhang or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Melissa Proctor is Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, and author of “Ball Girl to CMO.“ She was the subject of a 2021 ESPN profile titled: "The revolutionary path of Hawks CMO Melissa Proctor." She is a brand leader recognized for her creativity, work ethic, and empathy.
As CMO of an NBA franchise, Melissa's responsibilities include: day-to-day marketing, team branding, advertising and promotions, managing the internal video production and creative agency Hawks studio, fan experience and game-day production, community outreach and more.
Melissa started her career with Turner Broadcasting, serving in senior brand development and strategy positions for Turner Entertainment Networks, Cartoon Network, and Turner Media Group. In 2019, the Caribbean American Arts Foundation awarded Proctor with a Captains of Industry award. She is not only an senior executive but also an artist, mother, author and speaker.
74 episodes
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Manage episode 320576172 series 1988062
Content provided by Omid Farhang. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omid Farhang or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Melissa Proctor is Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, and author of “Ball Girl to CMO.“ She was the subject of a 2021 ESPN profile titled: "The revolutionary path of Hawks CMO Melissa Proctor." She is a brand leader recognized for her creativity, work ethic, and empathy.
As CMO of an NBA franchise, Melissa's responsibilities include: day-to-day marketing, team branding, advertising and promotions, managing the internal video production and creative agency Hawks studio, fan experience and game-day production, community outreach and more.
Melissa started her career with Turner Broadcasting, serving in senior brand development and strategy positions for Turner Entertainment Networks, Cartoon Network, and Turner Media Group. In 2019, the Caribbean American Arts Foundation awarded Proctor with a Captains of Industry award. She is not only an senior executive but also an artist, mother, author and speaker.
74 episodes
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Similar to Talking to Ourselves
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
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…
continue reading
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…
continue reading
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…
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…
continue reading
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…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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