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Content provided by 6sense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 6sense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 335872374 series 3223945
Content provided by 6sense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 6sense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
#CMO #marketing #MQL #demandgen #metrics Does email marketing even work? What about swag? Can we still have swag? Latané Conant, CMO of 6sense, and Nick Ezzo, VP of Demand Generation at Sage Intacct, talk marketing today: -Why Nick is evil -How marketing went from arts and crafts to data and metrics -What’s on Nick’s 6sense dashboard -Opportunities vs. MQLs -What to do when email marketing doesn’t work anymore ======== Sneak preview: Latané Conant: What is not working anymore? Nick Ezzo: Well, I'll tell you what's not working anymore is just relying on email marketing. Companies have become very addicted to email marketing because for a period of time it worked, but it's getting so much harder to get through the inbox clutter, get through the spam, get through the phishing emails and really to get the attention of your buyer through email. When you rely on that as one tactic, it just doesn't work.
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Similar to TalkingSense
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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