Transitioning From the Advertising Industry to the Warehousing and Logistics Industry With Steve Waller

Tao of Pizza Podcast

Steve Waller was born and raised in New Zealand but moved to London in the early 70s to begin his career in advertising. In 1975 Steve was the sixth employee hired by DHL International. He enjoyed spending his 25 years with DHL working in the UK, Europe, the Middle East, and the US.

After retiring from DHL in 2001, Steve became the CEO of two turnaround international courier express businesses, one in New York and the other in Los Angeles. In 2010, he relocated to Napa as Vice President of Operations and COO at a direct-to-consumer wine shipper. For the past eight years, Steve has been working for Western Wine Services operating 10 warehouses totaling approximately two million square feet.

In this episode…

What does it take to successfully transition from one industry to another? How can you prepare yourself and your company for new opportunities?

Having spent many years working at DHL, Steve Waller learned the importance of listening to customers and serving them diligently. He helped open new offices in Europe and the Middle East and learned the value of being reliable and learning as you go. Steve used these strategies to transition to a new industry and grow a thriving business. His advice to business leaders is to be agile, focus on providing quality and reliable services to clients, and create solid business partnerships to quickly grow and scale a company.

In this episode of The Tao of Pizza Podcast, Mark Hiddleson interviews Steve Waller, the Vice President of Operations and COO at Western Wine Services, about strategies for transitioning from one industry to another. Steve shares his experience working at DHL, explains why client-vendor relationships are essential, and talks about Western Wine Services' automation system.