How Coors Capitalized on Craft Brewing's Boom
MP3•Episode home
Manage episode 387761666 series 3517423
Content provided by VinePair. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VinePair or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Returning to Taplines today for the second installment of our two-part episode about Blue Moon's historic, controversial rise is Keith Villa, the former Coors brewer who created the iconic, top-selling Belgian-style witbier in the mid-'90s. We discuss the brand’s soaring success after its rocky first few years in the Rocky Mountains — and how once Blue Moon found its footing in Coors' portfolio, it started to face criticism from some members of the craft brewing industry, who painted the beer as an interloper to “the movement” that Villa had considered himself a part of. (This is Part 2; make sure to check out Part 1 in your podcast feed if you haven't yet.) Don't forget to like, review, and subscribe!
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
52 episodes