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#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success
Manage episode 399621171 series 3499188
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In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing.
With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping successful marketing strategies. From discussing the evolving cybersecurity industry to navigating the complexities of CRM systems and collaboration between marketing and sales teams, Miad's expertise offers a treasure trove of knowledge for tech marketers.
Full transcript on MKG Marketing
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