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Female leadership and the power of advertising in driving change, with Rosie Arnold
Manage episode 319818215 series 3302388
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Advertising powerhouse and inspirational female leader, Rosie Arnold, started her career in advertising moonlighting at a tiny creative hot shop called Bartle Bogle Hegarty in 1983 while studying Fine Art at Central St Martins. Under the mentorship of Sir John Hegarty himself, Rosie worked her way to the top, resulting in a position on the board and as Executive Creative Director.
Her motivation and passion to do mould-breaking creative work with like-minded people saw her lead some of the most influential advertising campaigns in the UK. From flipping the lense on Pretty Polly stockings to using a catchy rap song to promote Yeo valley yoghurt, her ability to communicate by thinking outside of the box is second-to-none.
We talk to Rosie to find out what it is like to be a female leader in what was - and to some extent still is - a heavily male-dominated industry. We are also going to delve into creative responsibility and advertising’s role in society. Ending with some creative tips for you and your students…
Rosie’s website: https://rosiearnold.co.uk/
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